Elon Musk once promised that the Cybertruck would start at around $40,000. However, reality paints a different picture: the price has already increased twice, while sales remain below expectations and Tesla faces mounting competitive pressure.
On August 22, Tesla announced a $15,000 price increase for its highest-end Cybertruck model, the Cyberbeast, in the U.S. The new price now stands at $114,990, including the Luxe Package, which features:
Supervised Full Self-Driving system
Free access to Tesla’s Supercharger network
Other Cybertruck variants remain unchanged in price.
Back in 2019, during the Cybertruck unveiling, Elon Musk claimed the base model would cost around $40,000. However, when the truck officially launched in late 2023, the starting price was $60,990—over 50% higher than the initial target. Today, the premium version continues to climb further.
While Tesla adjusts its pricing strategy, competitors like the Ford F-150 Lightning and Chevrolet Silverado EV offer certain trims at lower starting prices, intensifying pressure on Cybertruck. To stimulate demand, Tesla recently offered discounts of up to $10,000 on selected inventory units.
Musk previously set an ambitious goal to produce over 125,000 Cybertrucks annually and reach 250,000 units by 2025. However, he also acknowledged that ramping up production would be challenging. In reality, Cybertruck currently accounts for a small fraction of Tesla’s total deliveries, partly due to multiple recalls and quality issues.
Notably, a recall in March 2025 involving approximately 46,000 units produced between November 2023 and February 27, 2025 indicates that cumulative sales remain far below the expected annual output.
The decision to raise Cybertruck prices could have a mixed impact on TSLA shares:
Positive: Higher prices may boost profit margins amid rising production costs, supporting short-term earnings if demand holds steady.
Negative: Sluggish sales and growing concerns about competitiveness could pressure the stock, as investors fear Tesla may lose market share in the electric pickup segment.
Additionally, recurring recalls and production delays may lead analysts to revise Tesla’s EPS (Earnings Per Share) forecasts downward for the coming quarters.
Watch Tesla’s Q3 2025 earnings report for clear signals on the financial impact of Cybertruck’s price hike.
Monitor production and delivery guidance for the remainder of the year, especially the 250,000-unit Cybertruck target for 2025.
Assess competitive risks from Ford and Chevrolet, both offering more accessible price points in the electric pickup market.
For long-term investors, consider portfolio diversification to hedge against volatility in Tesla’s stock performance.
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